Bad Internet Reviews and how to handle them
Every Dry Cleaner wants positive reviews on social media sites like Facebook, Google and bing, but that isn’t always a reality. Customers tend to give feedback only when they found their service unsatisfactory like “you didn’t get the stain out of my blouse”, and those negative reviews can have a significant impact on your business and customer traffic into a store.
One poor review for a dry cleaning business online can cost a business a lot of customers. Readers trust other customers’ reviews, so with a quarter of consumers stating they change their mind about a product or company after reading just two negative reviews. Dry cleaners cannot afford to lose a considerable amount of business just because two customers had a poor experience. To respond to a poor review is to take an assertive approach. Respond to complaints in private, offering apologies and explanations for why the service was not what people were hoping.
Be positive on issues, and it will benefit you in the long run
Customers appreciate this gesture and jut may return to your dry cleaning store if they believe you have the ability to fix the mistakes you made previously. When people see a business trying to rectify complaints, they are more likely to not only return to that store but also recommend others to do the same. Negative reviews with mostly positive feedback can help a business market itself. The criticism helps the active discussions stand out more and makes your businesses appear more trustworthy as a whole.
Cross-promoting your dry cleaning store
If generating traffic is a primary issue, co-operating with other businesses is a smart marketing strategy. It may be a simple sharing of counter space, letting a nearby local stores place an ad of theirs in your dry cleaners as you do the same in its shop. Or it could be by offering a promotion of some sort, such as teaming with a local business to give customers a discount for your cleaning services if they bring in a receipt from their store.
Working with another company allows dry cleaners to expand their brands. Customers who frequent the other business will learn about your store. And if those shoppers are already regulars at the company you team with, you can gain instant credibility with those customers.
Fast service is the key to successful dry cleaners
Sometimes, the best marketing comes from word of mouth, which means letting established customers encourage new people into the store. When your dry cleaner is the best there is, people will rave about it. Investing in quality instead of marketing can result in more customers.
By spending money on new technology or increased staff, your enterprise can offer faster and quicker service than the competition. Encourage your customers to inform others about the business and even consider offering discounts in exchange for recommendations. People are willing to go out of their way to find a dry cleaner they can trust, and by providing the best service possible, your dry cleaning business can attract more customers.
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